Build Innovation Propositions

We launch innovation propositions that move the needle.

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Strategically-aligned rapid experimentation has become an imperative.

In today’s unpredictable and changeable business environment, organisations need to be capable of developing and implementing value-generating propositions on a consistent and scalable basis.

But the challenge lies in identifying and prioritising the right portfolio of propositions with the right people behind it.

We help organisations align, experiment and launch innovation propositions that can move the needle — repeatably, frugally and at pace, through partnering with your intrapreneurial innovation talent.

What We Do

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Align Strategically

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Experiment Quickly

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Launch
MVPs

Testimonials

1 2 3 4 5

“Working with Studio Zao has been a real pleasure. Not only do they bring diverse and innovative strategic thinking but they also truly partner with us, share insights and take on feedback to co-create a great output. They also understand the importance of talent in corporate innovation. I look forward to continuing to work with them on future projects.”

David Riley

VP People and Organisational Development, Sony Music Entertainment

“Studio Zao’s methodologies are excellent for creating a new narrative for our company by seeing things from the customer’s point of view”

Marcelo Santarelli

Marketing, Innovation and Development Director, Aptar

”Studio Zao helped us identify consumer problems to solve in order to design and deliver a rapid innovation sprint followed by venture coaching 9 teams. They took us through a strategic and immersive venture building process. It was insightful to see how the teams’ propositions transformed through customer engagement and validation, with 3 propositions going forward into pilots and a number of entrepreneurial talents recognised in the business”

Emily Haynes

Head of Incubation, Pentland Brands (home to Speedo, Berghaus, Lacoste, Ellesse)

“We created great digital opportunities, through open and collaborative discussions with colleagues from different departments who brought a different point of view. The propositions will be used to help improve customer relationships and interaction moving forward.”

Carlos Gomez

Industrialisation Manager, Aptar

“Studio Zao’s programme challenged me to think differently and allowed me time to reflect and apply basic elements to the current customers’ situation. I also really enjoyed how that was structured and I have taken for me a lot of techniques I can apply for my day by day situations with customers and also giving workshops internally in Aptar.”

Mirelle Orpinelli

Communications & Digital Marketing Manager, Aptar

What We Do

Align

Strategically

Buy-in from the top comes from clarity on how innovation is driving the strategic and commercial outcomes that the business needs.

This is achieved through ensuring that innovation projects are aligned to the strategic goals and priorities of the organisation.

We align stakeholders on the ambition, urgency and direction of innovation, crafting the right innovation problem or opportunity briefs:

Problem-Framing
Innovation Futures Planning
Insights Research

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Experiment

Quickly

We deliver impactful innovation outcomes by accelerating the validation and development of innovation portfolios to happen in weeks, not months.

We partner with your top intrapreneurial talent to ideate, validate, learn and prove customer pain points, market viability and solution feasibility, formulating robust business cases and roadmaps.

Ideate: Facilitate creative ideation targeted at the designated innovation problem briefs.
Discovery: Partner with your intrapreneurs and conduct customer discovery to validate assumptions and obtain insights about real market needs
Iteration: Refine and iterate propositions based on insights gathered and assumptions validated from customers
Business Case: Get leaders and sponsors agreed on the strategic and commercial case for change

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Launch

MVPs

A Minimum Viable Product, or MVP, refers to the minimally viable version of a proposition that will deliver the core benefit to the customer.

But an MVP requires validating (through experimentation) that the proposition concept is something customers would use to solve their problem, and would potentially be willing to pay for.

We help you conduct MVPs by:

Designing the service of your proposition and conducting the right set of validation experiments
Defining the scope of an MVP
Providing best-practice expertise to set up and develop the MVP

Get In Touch

Testimonials

1 2 3 4 5

“Working with Studio Zao has been a real pleasure. Not only do they bring diverse and innovative strategic thinking but they also truly partner with us, share insights and take on feedback to co-create a great output. They also understand the importance of talent in corporate innovation. I look forward to continuing to work with them on future projects.”

David Riley

VP People and Organisational Development, Sony Music Entertainment

“Studio Zao’s methodologies are excellent for creating a new narrative for our company by seeing things from the customer’s point of view”

Marcelo Santarelli

Marketing, Innovation and Development Director, Aptar

”Studio Zao helped us identify consumer problems to solve in order to design and deliver a rapid innovation sprint followed by venture coaching 9 teams. They took us through a strategic and immersive venture building process. It was insightful to see how the teams’ propositions transformed through customer engagement and validation, with 3 propositions going forward into pilots and a number of entrepreneurial talents recognised in the business”

Emily Haynes

Head of Incubation, Pentland Brands (home to Speedo, Berghaus, Lacoste, Ellesse)

“We created great digital opportunities, through open and collaborative discussions with colleagues from different departments who brought a different point of view. The propositions will be used to help improve customer relationships and interaction moving forward.”

Carlos Gomez

Industrialisation Manager, Aptar

“Studio Zao’s programme challenged me to think differently and allowed me time to reflect and apply basic elements to the current customers’ situation. I also really enjoyed how that was structured and I have taken for me a lot of techniques I can apply for my day by day situations with customers and also giving workshops internally in Aptar.”

Mirelle Orpinelli

Communications & Digital Marketing Manager, Aptar