Experience the Lean Startup entrepreneurial journey end-to-end in one day, and set the direction and pace to strategically test and validate your ideas. Business Entrepreneurship.

A 1-day immersive sprint to experience the Lean Startup entrepreneurial journey from a practical point of view, and to get the ball moving to strategically test and validate new business ideas.

Who is this for?

Graduates | Postgraduates | PhDs | Postdoctoral Researchers

Product Managers | Marketing Managers | Innovation Leads | R&D Specialists | Commercial Strategy Professionals | Customer Success Managers

Entrepreneurship Within Researchers At The Institute Of Cancer Research, Lean Startup entrepreneurial


Whether you have an idea or you are still exploring, Lean Startup and Design Thinking methodologies have proven to be of help to avoid the most common mistakes that are made in an entrepreneur’s journey. We have experimented, iterated and improved this training during the last two years after having trained hundreds of entrepreneurs.


You can work on your own idea and shape it during the day, so that you can finish with a clear plan of next steps to progress further. Alternatively, we use case studies from companies such as Deliveroo, Uber, Dropbox Five Guys, Zappos and TransferWise as a guidance through the entrepreneurship immersion day.


From the ‘light-bulb moment’ to then refining an idea and getting validation. From conducting customer discovery interviews to generating your value proposition. From validating your idea on the market to pitch it to investors. We cover it all, by doing it. In just one day.


We will take you through the entire journey from idea to pitch with a comprehensive review of Lean Startup and Design Thinking principles, constructing your own business model canvas and defining the practical next steps for new business ideas.
You are welcome to use this opportunity to progress with your own idea during the entire day. Or you can work on real case study from a UK unicorn.


  • Introduction to Lean Entrepreneurship

    Why using Lean Startup and Design Thinking principles is the key to an entrepreneur’s success, featuring case studies from Five Guys, Zappos, Transferwise, Uber, Dropbox, Instagram, Whatsapp, Deliveroo and others. 

  • Reality Checking Your Idea: Customer Discovery

    How to validate assumptions on the field by engaging with customers and how to let them tell you the truth, not what you are hoping to hear. Why validating the riskiest assumptions first helps increase success rates and let innovators and entrepreneurs progress faster.


  • Refining and testing an idea

    How to use customer insights to refine an initial idea, and how to get market validation in the quickest and cheapest way. Case studies and practical exercises to learn how to avoid falling into the build trap and build products customers actually want.

  • Pitching an idea to win approval

    How to prepare a structured and compelling deck, and pitch your idea for the first time. A step by step guided preparation of a pitch using practical examples from successfully funded startups.


“I loved being able to learn a process to break down an idea into a series of logical steps. This helps me validate and weight all my ideas based on the pros, cons and my capability.”

“The whole day is fast paced, engaging. The content is very nice and understandable. It really gave me the courage to build my own company in the future”.

“It’s very useful to know that everyone can be an entrepreneur, and that there is a process to be successful.
I am very inspired to start a business now and it’s helpful to see that’s possible.”

“I have learnt a lot! It wasn’t one of those boring courses. I had real fun while I was learning very important points about entrepreneurship”.

“Studio Zao’s facilitators are brilliant, they deliver such a clearly structured course on enterprise and business development from idea to pitching to an investor board”.

“The entire day was interactive, interesting, educative. Most of all, it was fun! I appreciated the real stories and examples”.

One-Day Entrepreneurship and Lean Startup Immersion

Experience the end-to-end Lean Startup entrepreneurial journey in just one day, and set the direction and pace to strategically test and validate your business ideas.

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Our Events

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Upcoming Events

List of Events

Good Mental Health and Self-care in Lean Startups

September 25 @ 6:00 pm - 9:00 pm

What impact are lean startups having on our mental health, and what can we change to perform at our best?

Side Hustles: How To Launch A Business On The Side

October 3 @ 6:00 pm - 9:00 pm

Entrepreneurs often use their spare time to get validation for a business idea while they are employed full time. Let's learn more about it.

HATCH | Start Your Business In 3 Days | October 2019

October 4 @ 6:00 pm - October 6 @ 5:00 pm

The first steps to starting a business can feel daunting. But it doesn't have to be. Let us help you make it real.

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Our Programmes

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