Our team interviewed 10 stakeholders of varying seniority about their perspective on Aptar Pharma’s customer relationships. This helped us collaborate with senior leadership to define the 3 opportunities on which to focus.
We helped a global packaging manufacturer to identify and validate a series of digital business cases tackling opportunities in the Pharma supply chain through a remote intrapreneurship programme.
Aptar is a global supplier of a broad range of consumer packaging solutions, working with top brands in over 15 countries. Their innovative solutions serve a variety of end markets including pharmaceutical, beauty, personal care, home, food and beverage.
Aptar’s Pharma division is an industry leader in drug delivery devices, providing drug delivery systems, components and services to pharmaceutical, biotech and consumer healthcare customers worldwide, across the nasal, pulmonary, ophthalmic, dermal and injectable routes of administration.
Aptar Pharma is operating in a sophisticated and global value chain with various quality control, technical, digital and regulatory needs amongst different players. Producing essential drug delivery and care products requires a highly complex manufacturing process, spread across the world.
Digitisation is bringing important paradigm shifts in numerous industries, such as increasing communication, automation, prediction and personalization. In supply chains, it’s accelerating collaboration, communication and coordination between partners to solve common frictions and achieve mutual goals.
Aptar Pharma’s brief was to help them take their initiatives to the next level, focusing on generating digital propositions to help their customers, suppliers and internal teams.
To generate value in B2B markets with highly-sophisticated operations and many different teams, solving defined problems in an experimentative way is essential. A systems mapping of all moving parts is good at the start, but due to the sheer number of stakeholders involved, it would be difficult for any intrapreneur to define a solution from theory alone.
We devised a remote intrapreneurship programme to provide Aptar Pharma with validated business cases based on insights from customers. The programme focused on achieving 4 objectives:
- Bring together a cross-functional programme team to investigate customer problems and needs that a Digital platform is well-suited to solve
- Adopt a Lean Entrepreneurial approach to develop a robust evidence-based business case
- Define a roadmap and immediate next steps to move forward
- Create a baseline of concepts and methods more akin to how entrepreneurs may operate within established organisations
We helped Aptar Pharma obtain 3 validated business cases tackling distinct phases in customers’ product design and development process. These are tangible opportunities that they can allocate resources to developing, clearly seeing the value they will generate, and they are currently being approved by the senior management.