Pentland Group is a global brand management company with a family of brands in the sports, fitness and fashion markets. They are the owners of Speedo, Berghaus, Mitre, Ellesse, Canterbury of New Zealand and Kickers amongst many other brands.
Like any iconic business, Pentland aspires to be a work in progress that is constantly evolving with the times. Their ambitions are to innovate by launching new brands and ventures within the thriving sports, wellness, health and fitness domains. With a conscious understanding that consumer values and expectations as well as technological advancements in these areas are evolving at a rapid pace, Pentland knew that entrepreneurialism – and intrapreneurship -is one of the key ingredients to continuing to grow as a business.
Pentland asked us to help them identify 12 opportunity areas for innovation, aligned to their strategic ambitions; to design and deliver a one-day innovation sprint followed by a two month venture development process to help them validate early propositions. The goal was to help them ideate propositions and find the most cost-effective and inclusive way for the business to execute those ideas in a systematic and entrepreneurial way.
We took a collaborative approach that allowed us to execute a tailored ‘Disruption Day‘ off the back of several weeks of strategic workshopping with the innovation leadership to map out where they believe the future of sport, health and fitness lies, and the top 12 problems they wanted to solve for consumers.
After being invited by the COO, 60+ talented individuals from across the organisation came together, forming 12 teams, to ideate propositions through Studio Zao’s systematic lean venture building process. The approach was open and featured 6 external entrepreneurs who joined to provide their domain expertise. Entrepreneurs were sourced by Studio Zao to be aligned with the 12 opportunity areas, by tapping into its international network of entrepreneurs and startups.