Pentland Group is a global brand management company with a family of brands in the sports, fitness and fashion markets. They are the owners of Speedo, Berghaus, Mitre, Ellesse, Canterbury of New Zealand and Kickers amongst many other brands.
Like any iconic business, Pentland aspires to be a work in progress that is constantly evolving with the times. Their ambitions are to innovate by launching new brands and ventures within the thriving sports, wellness, health and fitness domains. With a conscious understanding that consumer values and expectations as well as technological advancements in these areas are evolving at a rapid pace, Pentland knew that entrepreneurialism – and intrapreneurship -is one of the key ingredients to continuing to grow as a business.
Pentland asked us to foster innovation and identify growth opportunities for their brands while guiding internal talent to ideate propositions and pitch them to execs to get the green light to go ahead.
The objective was twofold:
-a to create a pipeline of internal ventures, small bets to be validated and explored for business model innovation
-b to foster intrapreneurship across the entire company, identifying entrepreneurial talent with the attitude to become future innovation leaders
We took a collaborative approach and commenced with a challenge workshop with the innovation leadership team to map out where Pentland Brands believe the future of sport, health and fitness lies.
Below shows Studio Zao’s venture building process for Pentland Brands.