Studio Zao have inspired healthcare innovation researchers at the Institute of Cancer Research to develop the entrepreneurial capabilities of its top researchers through a Entrepreneurship Bootcamp to support them in developing viable commercial applications of their research.

BACKGROUND

The Institute of Cancer Research (ICR) is the world’s leading cancer and oncology research institute, driving cutting-edge research into cancer treatment and therapy. Aside from being a pioneer in scientific discoveries, it also creates the conditions to connect ICR scientists with industry.

OBJECTIVES

The ICR asked us to support its researchers in investigating commercial applications of their research and IP and to help them explore entrepreneurship as a route, collaborating with the ICR to be able to validate and launch new ventures.

APPROACH

We ran an immersive two-day entrepreneurial immersion bootcamp for researchers.

The first day was focused on discovering the individuals’ personal unfair advantages and using that for ideation, systematic customer assumption mapping and customer discovery. The second day was focused on helping the teams build valid business cases for their propositions and a market validation plan.

They also undertook a workshop that improved their skills in communicating with industry, giving them a competitive edge for pitching for the very first time at the end of the entrepreneurship bootcamp.

The bootcamp included experts such as serial-entrepreneur, investor and non-executive director Simon Devonshire OBE, and IP specialist Jeremy Holmes.

OUTCOMES

Each team presented their propositions at the end of the second day experiencing the entrepreneurship journey for the first time, which resulted in a number being taken further by the ICR.

After the bootcamp, researchers said they felt “very inspired to start a business” and it was “helpful to see it [made] possible”, and said the bootcamp “gave me courage to build my own company in the future”. At the end of the Bootcamp, 40% of participants said they felt very confident to pitch their idea.

TESTIMONIALS

“Studio Zao has organised an energising entrepreneurship bootcamp to help cancer researchers create new commercial opportunities based on their work. Overall feedback has been very positive, and it’s been great to hear attendees say that the bootcamp gave them courage to build their own company in the future”

Andy CarrBusiness Development Manager, Institute of Cancer Research

”I had fun on the course whilst learning very important key points about entrepreneurship. The course gave me the courage to start my own company”

ICR researcher

”The course was interactive, interesting and educational and most important of all fun. I really appreciated the real stories and examples used by the facilitators”

ICR researcher

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At Studio Zao we help organisations and founders build new ventures while developing entrepreneurial capabilities.

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Side Hustles | Craft Your Elevator Pitch Practical Workshop

January 21, 2020 @ 6:00 pm - 9:00 pm

Come and learn how to boil down your idea into a concise elevator pitch to convince co-workers, executives, investors and prospect cofounder

Side Hustles | Craft Your Elevator Pitch

January 21, 2020 @ 6:00 pm - 9:00 pm

Come and learn how to boil down your business idea into a concise pitch to convince executives, investors & prospective Co-founderOverviewBeing able to communicate your vision in a simple and compelling way is one of the most important tasks for founders.The "elevator pitch" concept reflects the idea that it should be possible to deliver the summary of your business venture in the time span of an elevator ride, say approximately thirty seconds. Once crafted, you can use it with a…

Side Hustles | Launch Your Business Idea

February 18, 2020 @ 6:00 pm - 9:00 pm

Got a great startup idea?Create your action plan to make it happen.OverviewDo you have a great business idea but you don't know if it will work?Have you been playing with the idea for a while? Do you know where you want to get to but you don't know how to get there?Have you read about "Lean Startup" but you don't know how to put it into practice?The first steps to starting a business can feel confusing — having a clear…

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