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What is the Build Your Side Hustle Online Course?

The “Build your Side Hustle” powered by Pearson College London and Studio Zao is an online course that provides a solid foundation for launching a new business idea with online tutorials, tools, dedicated Slack community and Q&As with venture builders, design, legal and financial experts. Students will also have an additional option to book 1:1 coaching with one of our team experts.

 Help your business idea to flourish

Learn how to make your business idea a reality with our guided, practical process led by experienced venture-builders. Using tools such as Lean Canvas and Design Thinking, not just explaining the theory. Make real progress with almost zero capital investment!

Study flexibly anywhere in the world

Whether you are working full-time or are looking to pursue a new path, with our online course you can study anywhere, anywhen! Our recorded videos, online exercises and Slack Community allow you to work on your inner entrepreneur at a time that suits you. After all, we know balancing the books, identifying new opportunities and growing your business requires the right mindset.

Start up ecosystem

Get taught by professional hustling experts

On this course, you will be taught by professionals with experience in the start-up ecosystem whilst getting useful feedback on your hustles. Join our Slack community and meet hundreds of like-minded innovators to learn new skills, build your network and find collaborators.

Build Your Side Hustle | Programme Modules

Studio Zao services remote roadmap

Our Build Your Side Hustle Programme provides a solid foundation for launching your business with practical workshops, talks and Q&As with venture builders, design, legal and financial experts.

Eight online modules address some of the key challenges and themes involved in launching your own venture like validating your idea in the market, identifying your customers, getting traction for your idea, learn basic finance and accounting, pitch and preparing to take the big leap.

Do you have a Side Hustle and are looking to join a supportive startup ecosystem?

Join our Side Hustlers Slack Community here.

  • #1 - Introduction to Lean (free)

    Immerse yourself in the four principles of Lean Entrepreneurship and learn how to navigate your way through the venture development journey by systematically reducing risk with a proven process. Acquaint yourself with key principles such as MVP, pivot and validated learning

  • #2 - Explore Your Business Idea (free)

    Define your business idea and identify your values, mission and vision. Draft your ‘Elevator Pitch’ proposition and start reducing the risk on your business idea by compiling a Lean Canvas, the business plan in one page. The first step towards decreasing the uncertainty of your business idea.

  • #3 - Build Your Audience

    Every lean start-up has to understand and identify their target audience and customer segment. Structure your business idea by using approaches such as Customer Discovery Interviews commonly adopted by successful startups.

  • #4 - Protect Your Idea

    If you have a killer side hustle idea, chances are the competition will want to get their hands on it. Protecting your idea requires a good understanding of the fundamentals of Intellectual Property (IP), patents, branding, etc. 

  • #5 - Develop Your Prototype With Design Thinking

    Before you can go to market, you’ll need a prototype. Use Design Thinking techniques to prepare prototypes and test your idea, gauge initial interest and fix any glitches before launching it on the market.

  • #6 - Land Your First Sale

    Step up your game and start the relentless pursuit of evidence to validate your business idea on the market. We’ll do this by applying the scientific approach to entrepreneurship and learn how to secure sales through 13 Lean experiments.

  • #7 - Finance For Entrepreneurs

    All entrepreneurs need a good, practical understanding of business finance. Learn how to use financial modelling, define assumptions, the importance of cash flow and runway. Keep a healthy cash flow with real-world startup finance tools and advice.

  • #8 - Elevate Your Pitch

    Learn how to structure a compelling pitch deck able to communicate a compelling and credible story to business partners, executives, investors and your audience. We’ll go through a simple template of just 8 slides to win at your pitch deck by using all the evidence gathered so far. 

What Our Side Hustlers Say

“The whole online course has been a wonderful experience. I acquired best practices to get a new idea to a business ready level. Thanks to all organisers!”

Rodo Orellana

“Studying full-time, and managing my own startup can be challenging, especially during these times. Therefore up-skulking and equipping myself with the necessary tools and methodologies is paramount to maintain a work-life balance and run a successful business and do my best at my studies. Studio Zao and Pearson Business School helped turn my side hustle into an accelerated business”

Selene Bueno

“I am really happy that I attended. It feels like all the ideas I have in mind might one day become real. Since I have zero knowledge in business and entrepreneurial stuff, this course was proved to be really helpful. It opened my horizons and ability to think in a new way. Will highly recommend it to other entrepreneurs.”

Maria Soares Cachide de Almeida

“Overall, I really enjoyed all the sessions, and this was an outstanding learning experience. I can definitely say that this was one of the best courses I ever attended! Thank you so much for this amazing experience.”

Sandra Magalhães

“This was one of the best and most useful courses I’ve attended and would definitely recommend this to everyone. It was very practical, informative and interactive – a really good kickstart for anyone thinking of becoming an entrepreneur.”

Giulio Scola

“Side Hustles Programme was of great value and really fruitful for the development of my business idea. Studio Zao’s team helped me clarify my thoughts and organise my ideas to design a more structured plan for my business. Not only the meetings but also the templates and feedbacks provided by Studio Zao were all very helpful!”

Tatiana Machado

Module #1 – Introduction To Lean Entrepreneurship

Free trial below

  • Introduction to Lean

    Immerse yourself in the four principles of Lean Entrepreneurship and learn how to navigate your way through the venture development journey by systematically reducing risk with a proven process.

  • Learn why you should love customer’s problems, not your idea

    Defy the odds of new venture failure by learning what are the most common errors startup founders do, so that you won’t do the same.

  • Get the basics right

    Understand how to plan the next steps of your side hustle development by learning what an MVP is, or what Pivoting from your original idea, or Validated Learning actually mean.

Module #2 – Explore Your Business Idea

Free trial below

  • Structure your Idea

    Put down on paper your side hustle idea by using a precise and structured format as a way to start decreasing the uncertainty

  • Compile a Lean Canvas

    Spend just 15 minutes to compile a Business Plan in one page, the first real step in your entrepreneurial journey. At the same time, you’ll draft your Elevator Pitch so you can start getting feedback about your idea and make sure everyone will get it right.

Pearson College London

Studi0 Zao are proud to partner with Pearson College London.
Pearson College London is part of Pearson PLC, the world’s leading learning company. They are a multinational publishing and education company listed on the London and New York Stock Exchanges, and a constituent of the FTSE 100 index.

Pearson College is an educational institution that provides undergraduate, postgraduate, apprenticeships and short courses. All of their courses are designed to accelerate students’ careers and expand students’ horizons. Courses, including the Entrepreneurship Accelerator Programme, are held in a unique, supportive environment where everyone can reach their full potential.



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