Lean Startup, Design Thinking and Entrepreneurship Tutorials

How To Compile A Lean Canvas, The Business Plan In One Page

Have a business idea? Take the first step of your Lean entrepreneurship journey by compiling a Lean Canvas.
April 5, 2019/by Studio Zao

What To Ask Customers To Validate their Pain Points

Learn how to validate assumptions about customers' problems conducting informal customer discovery interviews.
April 5, 2019/by Studio Zao

Five Things You Need To Know To Succeed As A Corporate Entrepreneur

Lessons From Corporate Entrepreneur London Event In March 2019.
April 4, 2019/by Studio Zao

How To Identify Early Adopters For A Business Idea

Four practical steps to identify early adopters and start getting traction for a business idea. A process tested with hundreds of entrepreneurs.
March 20, 2019/by Studio Zao

How To Select A Test To Get Market Validation For A Business Idea

Ten Lean Startup experiments to validate a new business idea. Learn how to launch successfully while minimising upfront investment and risk.
March 20, 2019/by Studio Zao

What Is Product-Market Fit, And How To Achieve It

Four practical steps to achieve product-market fit by aligning a valuable customer segment and their underserved need with the value proposition of a business idea.
March 18, 2019/by Studio Zao

How To Validate A Business Idea With The Least Possible Investment

Seven options to test a business idea on the market by minimising risk and investment. Spoiler alert: building and selling the product is only the last one.
March 15, 2019/by Studio Zao

How To Compile A Customer-Centric Competitive Analysis?

Eight practical steps to map out competitors while keeping customers at the core of the process.
March 9, 2019/by Studio Zao

How To Recruit Early Adopters For Customer Discovery Interviews

Recruiting customers might be a difficult task, especially if your business idea is outside your current domain of expertise. Learn plenty of practical tips on how to identify and recruit them.
March 7, 2019/by Studio Zao

Ten Tips To Conduct Customer Discovery Interviews

While Customer Discovery interviews provide entrepreneurs with powerful insights about their target customers' needs, it might be difficult to conduct them without any experience. Here are ten tips from our experience.
February 24, 2019/by Studio Zao

What Are The Five Most Common Mistakes For Early Stage Startup, And How To Avoid Them

After having worked with hundreds of entrepreneurs around the globe, we have been able to spot a pattern of the five most common mistakes early stage startups make. And to figure out how to avoid them.
February 24, 2019/by Studio Zao

Why Developing A Technical Prototype Is Not The First Thing To Do When You Have A Business Idea

Very often companies and entrepreneurs start working on a technical prototype as soon as they have a new business idea. Learn what you should do instead to be successful while minimising risk and costs at the same time.
February 18, 2019/by Studio Zao

Why Most Startups Fail And What’s The Best Plan To Succeed

The sad truth about entrepreneurship is that most early stage startups fail. The good news is that they mostly fail because they launch something for which there is no market need. Learn here how to avoid this from happening, and to launch a successful new business by going through a process we have tested with hundreds of entrepreneurs.
February 9, 2019/by Studio Zao

Why Surveys Are Not Effective To Gather Insights On A New Business Idea?

As soon as we have a business idea, it might be tempting to put up an online survey to quickly gather some insights to clarify our thoughts and hopefully get a green light to proceed. However, there are at least three reasons why this is not a good idea.
February 9, 2019/by Studio Zao

Why A Business Plan Is Not The First Thing To Do When You Have A Business Idea

Don't waste precious time to compile a business plan full of assumptions that no-one will ever read. When you have a business idea, follow this seven steps instead to get clarity and credibility.
February 6, 2019/by Studio Zao