A bespoke, multi-week programme for seed or venture funded startup ventures run by market validation consultant providing data-backed go-to-market strategy.

Who is this for?

Seed-funded or venture-backed early-stage startup businesses | Venture investors | Corporate innovation and corporate venture teams

go to market strategy, Market Validation Consultant

EARLY-ADOPTER SEGMENTATION

We understand the need to show precisely who your early-adopters are and what their needs stem from. We help you paint a clear picture of who your early-adopters are and their needs by gathering data through testing and validating your proposition.

CUSTOMER ACQUISITION STRATEGY

Early-stage ventures need to be clear on which channels to use for acquiring customers, the efficacy of each one and the cost associated. We help you test and measure the efficiency of different channels and plan your customer acquisition strategy.

PRICING STRATEGY

Pricing strategy can be a key lever and tool to drive the sales you want to see. We help you formulate different strategies and test them to pinpoint the strategy that works for your proposition.

A RELENTLESS FOCUS ON PROVING MARKET VALIDATION AND FIT

We take your visionary proposition and help you test it with real customers to show commercial viability and market-fit.
We gather the data needed to help you craft the right go-to-market and customer acquisition strategy.

STEP 1

  • VENTURE BASELINE™

    We conduct a health-check of your startup’s venture development journey by using our bespoke Venture Baseline™ tool to identify gaps in your journey so far.

  • VALIDATION CAMPAIGN

    We put together a tailored validation and testing plan based on the gaps identified, setting clear hypotheses to prove and metrics to target.

  • CAMPAIGN SETUP

    We work with you to set up the physical and digital assets, and environment for the campaign plan.

STEP 2

  • CAMPAIGN EXECUTION

    We collaborate with you and your team to execute the validation campaign and track results continuously.

  • CHANNEL TEST

    We systematically experiment with different customer acquisition channels to understand precisely which ones are the most effective for your proposition.

  • CUSTOMER ACQUISITION

    We help you engage directly with target customers through interviews, discovery sessions and demos to gather detailed insights for segmentation and drive conversion to pilot or paid customers.

STEP 3

  • CAMPAIGN ANALYSIS

    We review the insights on customer segments, channels and pricing collected during the campaign together with you.

  • PROPOSITION REVIEW

    We assess the core value proposition of your venture based on the insights collected and make appropriate recommendations on small changes or bigger pivots.

  • ROADMAP PLANNING

    We plot a bespoke path forward for you for either further market validation and development, or a go-to-market strategy.

Market Validation and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.

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Our Events

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Upcoming Events

List of Events

pitch to investors with lean

Pitching to investors with Lean

June 18 @ 6:00 pm - 9:00 pm

Investors will dispel the myths about how they evaluate pitches, and how successful stories are constructed around evidence.

Corporate Entrepreneurs London: Summer Networking Drinks

July 30 @ 6:00 pm - 9:00 pm

An informal, relaxed and structured networking opportunity for Corporate Innovators and Intrapreneurs before the Summer break.

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Our Programmes

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Your Innovation Gateway to the NHS is Open!

Develop ground-breaking AI solutions to improve mental health and healthy ageing for the NHS during a one-week free-to-enter venture sprint in Cambridge, 2nd - 6th Sept 2019
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Join Pentland Brands to Shape the Future of Sports, Outdoor Apparel and Fashion

A unique opportunity for Entrepreneurs and Startup Founders with a track record and interest in Smart Cities, Retail, Fashion, Apparel and Sports to connect with Pentland, one of the key global players in UK.
Market Validation and Go to market strategy thumbnailStudio Zao innovations ltd

Market Validation and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.
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Entrepreneurship and Lean Startup Immersion

Experience the end-to-end Lean Startup entrepreneurial journey in just one day, and set the direction and pace to strategically test and validate your business ideas.