A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.

Who is this for?

Seed-funded or venture-backed early-stage startup businesses | Venture investors | Corporate innovation and corporate venture teams

EARLY-ADOPTER SEGMENTATION

We understand the need to show precisely who your early-adopters are and what their needs stem from. We help you paint a clear picture of who your early-adopters are and their needs by gathering data through testing and validating your proposition.

CUSTOMER ACQUISITION STRATEGY

Early-stage ventures need to be clear on which channels to use for acquiring customers, the efficacy of each one and the cost associated. We help you test and measure the efficiency of different channels and plan your customer acquisition strategy.

PRICING STRATEGY

Pricing strategy can be a key lever and tool to drive the sales you want to see. We help you formulate different strategies and test them to pinpoint the strategy that works for your proposition.

A RELENTLESS FOCUS ON PROVING MARKET VALIDATION AND FIT

We take your visionary proposition and help you test it with real customers to show commercial viability and market-fit.
We gather the data needed to help you craft the right go-to-market and customer acquisition strategy.

STEP 1

  • VENTURE BASELINE™

    We conduct a health-check of your startup’s venture development journey by using our bespoke Venture Baseline™ tool to identify gaps in your journey so far.

  • VALIDATION CAMPAIGN

    We put together a tailored validation and testing plan based on the gaps identified, setting clear hypotheses to prove and metrics to target.

  • CAMPAIGN SETUP

    We work with you to set up the physical and digital assets, and environment for the campaign plan.

STEP 2

  • CAMPAIGN EXECUTION

    We collaborate with you and your team to execute the validation campaign and track results continuously.

  • CHANNEL TEST

    We systematically experiment with different customer acquisition channels to understand precisely which ones are the most effective for your proposition.

  • CUSTOMER ACQUISITION

    We help you engage directly with target customers through interviews, discovery sessions and demos to gather detailed insights for segmentation and drive conversion to pilot or paid customers.

STEP 3

  • CAMPAIGN ANALYSIS

    We review the insights on customer segments, channels and pricing collected during the campaign together with you.

  • PROPOSITION REVIEW

    We assess the core value proposition of your venture based on the insights collected and make appropriate recommendations on small changes or bigger pivots.

  • ROADMAP PLANNING

    We plot a bespoke path forward for you for either further market validation and development, or a go-to-market strategy.

Market Validation and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.

I want to know more

0 + 8 = ?

Our Events

Loading Events

Upcoming Events

List of Events

Corporate Entrepreneurs London: Corporate Spin-outs

May 21 @ 6:00 pm - 9:00 pm

We will hear from two spin-out ventures' founders, and learn how they got off the ground, practically.

Lean Startup Night London – June

June 18 @ 6:00 pm - 9:00 pm

The monthly event where entrepreneurs and intrapreneurs in London get together to share case studies, learn new approaches and network.

Lean Startup Night London – June

June 18 @ 6:00 pm - 9:00 pm

The monthly event where entrepreneurs and intrapreneurs in London get together to share case studies, learn new approaches and network.

+ Export Events

Our Programmes

Market Validation and Go to market strategy thumbnailstudio zao innovations ltd

Market Validation and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.
studio zao innovations ltd

Corporate Entrepreneurship Immersion Sprint

A 2-day sprint for corporate business professionals to become Intrapreneurs. Learn how to apply Lean Startup and Design Thinking methods practically to develop innovative propositions from within your organisation.