A bespoke, multi-week programme for seed or venture funded startup ventures run by market validation consultant providing data-backed go-to-market strategy.

Who is this for?

Seed-funded or venture-backed early-stage startup businesses | Venture investors | Corporate innovation and corporate venture teams

go to market strategy, Market Validation Consultant

EARLY-ADOPTER SEGMENTATION

We understand the need to show precisely who your early-adopters are and what their needs stem from. We help you paint a clear picture of who your early-adopters are and their needs by gathering data through testing and validating your proposition.

CUSTOMER ACQUISITION STRATEGY

Early-stage ventures need to be clear on which channels to use for acquiring customers, the efficacy of each one and the cost associated. We help you test and measure the efficiency of different channels and plan your customer acquisition strategy.

PRICING STRATEGY

Pricing strategy can be a key lever and tool to drive the sales you want to see. We help you formulate different strategies and test them to pinpoint the strategy that works for your proposition.

A RELENTLESS FOCUS ON PROVING MARKET VALIDATION AND FIT

We take your visionary proposition and help you test it with real customers to show commercial viability and market-fit.
We gather the data needed to help you craft the right go-to-market and customer acquisition strategy.

STEP 1

  • VENTURE BASELINE™

    We conduct a health-check of your startup’s venture development journey by using our bespoke Venture Baseline™ tool to identify gaps in your journey so far.

  • VALIDATION CAMPAIGN

    We put together a tailored validation and testing plan based on the gaps identified, setting clear hypotheses to prove and metrics to target.

  • CAMPAIGN SETUP

    We work with you to set up the physical and digital assets, and environment for the campaign plan.

STEP 2

  • CAMPAIGN EXECUTION

    We collaborate with you and your team to execute the validation campaign and track results continuously.

  • CHANNEL TEST

    We systematically experiment with different customer acquisition channels to understand precisely which ones are the most effective for your proposition.

  • CUSTOMER ACQUISITION

    We help you engage directly with target customers through interviews, discovery sessions and demos to gather detailed insights for segmentation and drive conversion to pilot or paid customers.

STEP 3

  • CAMPAIGN ANALYSIS

    We review the insights on customer segments, channels and pricing collected during the campaign together with you.

  • PROPOSITION REVIEW

    We assess the core value proposition of your venture based on the insights collected and make appropriate recommendations on small changes or bigger pivots.

  • ROADMAP PLANNING

    We plot a bespoke path forward for you for either further market validation and development, or a go-to-market strategy.

Market Validation and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startup ventures seeking proof of market validation and a data-backed go-to-market strategy.

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Lean Startup Weekend | Start Your Business In 3 Days

November 1 @ 6:00 pm - November 3 @ 5:00 pm

Do you have an early spark of a business idea but time is short and you don't really know precisely where to start? OverviewLean Startup Weekend is an immersive and practical weekend sprint from Friday evening to Sunday afternoon to make your business idea a reality. Let our expert venture builders help you identify your target customer segments, formulate your value proposition, design the right experiments to test your idea, build a robust roadmap of actions and coach you through…

How to Nurture Intrapreneurship for Success

November 7 @ 6:00 pm - 9:00 pm

Learn how to embed a culture of intrapreneurship for continuous innovation within large organisations through practical case studies. Corporate Entrepreneurs work within established organisations to launch new ideas, products, services or even ventures. In this Corporate Entrepreneurs London Series, we will explore the challenges of encouraging intrapreneurship and innovation within large organisations, and we will learn what are the initiatives and approaches that work best to nurture internal entrepreneurs. Join us and learn:How do you embed a culture of intrapreneurship…

Innovating and Launching New Products in Healthcare

November 19 @ 6:00 pm - 9:00 pm

Learn how to innovate and to apply customer closeness, market experiments and fast iteration in the highly regulated healthcare industry We all know how much impact tech and innovation can have to improve - and save -people’s lives when applied to the healthcare system. However, innovating and launching new products in such a highly regulated environment may pose extremely daunting challenges. It may be difficult to access patients or clinicians, undermining customer closeness, customer disco very and efforts to validate…

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Our Programmes

Lean Startup Weekend | Start a Business in 3 Days

An immersive weekend sprint from Friday evening to Sunday afternoon to make your business idea a reality. Expert venture builders will take you through a systematic venture development process. Join the next available weekend.
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Your Innovation Gateway to the NHS is Open!

Develop ground-breaking AI solutions to improve mental health and healthy ageing for the NHS during a one-week free-to-enter venture sprint in Cambridge, 2nd - 6th Sept 2019
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Join Pentland Brands to Shape the Future of Sports, Outdoor Apparel and Fashion

A unique opportunity for Entrepreneurs and Startup Founders with a track record and interest in Smart Cities, Retail, Fashion, Apparel and Sports to connect with Pentland, one of the key global players in UK.
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Market Validation For Startups and Go-To-Market Strategy

A bespoke, multi-week programme for seed or venture funded startups seeking proof of market validation and a data-backed go-to-market strategy.