Studio Zao open innovation strategy workshops shortened the time it takes for collaboration across the value-chain with DTG’s Council Members and TV industry entrepreneurs and aligned TV Industry Executives.

BACKGROUND

Established in 1995, the Digital Television Group (DTG) is an industry association driving the evolution of the TV industry in the UK and consists of 120+ members across the entire value chain (e.g. Disney, Samsung, BBC, Channel 4, Sky, Amazon, Google, etc).

DTG is the UK’s unique and self-funded centre for innovation in digital media technology, including digital TV, interactive TV, on-demand TV, HDTV and UHD TV. It embraces the convergence of content, networks and digital, to efficiently deliver video content to all screens.

BRIEF

DTG asked us to help their Strategy Council members align on, and understand, how fundamental shifts in viewer behaviour will impact the industry and their organisations, and how to respond.

APPROACH

We transformed their Strategy Council day into three separate Lean Innovation Strategy workshops. We applied Lean Startup principles to help 30 Strategy Council members understand the impact of technological disruption on two key industry imperatives:

  • Content prominence
  • Viewer access

We adopted an open-innovation approach where TV industry entrepreneurs (such as the Founders of We Got POP, Particle6 Productions and A Tale Unfolds) were embedded within groups of Strategy Council members to form “blended teams”.

We helped members to gain a common understanding of the most critical issues undermining the viewing experience of three key customer segments and ideate collaborative solutions to experiment in market.

OUTCOMES

Each team presented their solution concepts and an experiment plan for how they would test it. DTG is now leading the development and implementation of these solutions with their members. We increased meaningful collaboration across the industry value-chain.

TESTIMONIALS

“Studio Zao facilitated an engaging Strategy Council Session for us, aligning 30+ TV industry senior members on the main advantages of the Lean Startup approach, and embedding members with TV-industry entrepreneurs so that they could reach consensus and identify innovative solutions to customer industry-wide challenges. Highly recommended!”

Richard Lindsay-DaviesCEO at DTG, Digital Television Group

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Side Hustles | Craft Your Elevator Pitch Practical Workshop

January 21, 2020 @ 6:00 pm - 9:00 pm

Come and learn how to boil down your idea into a concise elevator pitch to convince co-workers, executives, investors and prospect cofounder

Side Hustles | Craft Your Elevator Pitch

January 21, 2020 @ 6:00 pm - 9:00 pm

Come and learn how to boil down your business idea into a concise pitch to convince executives, investors & prospective Co-founderOverviewBeing able to communicate your vision in a simple and compelling way is one of the most important tasks for founders.The "elevator pitch" concept reflects the idea that it should be possible to deliver the summary of your business venture in the time span of an elevator ride, say approximately thirty seconds. Once crafted, you can use it with a…

Side Hustles | Launch Your Business Idea

February 18, 2020 @ 6:00 pm - 9:00 pm

Got a great startup idea?Create your action plan to make it happen.OverviewDo you have a great business idea but you don't know if it will work?Have you been playing with the idea for a while? Do you know where you want to get to but you don't know how to get there?Have you read about "Lean Startup" but you don't know how to put it into practice?The first steps to starting a business can feel confusing — having a clear…

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