• Side Hustles

Evening Accelerator Programme

The first accelerator programme exclusively designed for people with a day job who want to make real progress with their business idea

Coming Up this Summer, secure up to 50% discount now

Hosted by

Pearson College London

Powered by

Studio Zao

Supported by 


Looking to Start Your Own Business?

Are you frustrated with your job and think your business idea could fly?

“Be more than your day job, be a Side Hustler!”

Side hustles are probably the most common entrepreneurial activity among employees in any large organisation. Having a business idea while employed full time – often results in a dilemma: Should I quit now and pursue my idea full time? Or should I wait until I have more validation?

Almost all entrepreneurs feel confused during the first stages of starting a business. You need a clear action plan that makes sense and gives you the confidence to believe in your idea.

What You’ll Leave With

Make professional progress

Real progress for your business idea

This a practical sprint-based process led by experienced venture-builders to help you make actual progress on your business idea, not a training workshop to teach you theory. We do stuff for real.

Learn new skill set

New entrepreneurial skills

Hone your skill set by developing your idea and learning the key elements to succeed at business. Balancing the books, identifying new opportunities and growing your business requires the right mindset.

Gain feedback from ecosystem

Advice from Startup ecosystem

Meet other like-minded individuals and start building your business network, learn from some of the best minds in the London ecosystem and get professional, useful feedback on your idea.

Side Hustles | Evening Accelerator Programme Sessions

venture builder facilitator
Land your first sales
Pitch Perfect Public Playback

How We’ll Help You Get There

Our Side Hustles | Evening Accelerator London Programme provides a solid foundation for launching your business with practical workshops, talks and Q&As with venture builders, design, legal and financial experts.

These evening workshops will address some of the key challenges and themes involved in launching your own venture like validating your idea in the market, identifying your customers, getting traction for your idea, pitch and preparing to take the big leap.

  • Explore Your Business Idea

    Define your business idea and identify your values, mission and vision. Draft your ‘Elevator Pitch’ proposition and get feedback from industry professionals.

  • Build Your Audience

    Every lean start-up has to understand and identify their target audience. Building your audience will allow you to structure your business idea using practical models commonly adopted by successful startups.

  • Protect Your Idea

    If you have a killer side hustle idea, chances are the competition will want to get their hands on it. Protecting your idea requires a good understanding of the fundamentals of Intellectual Property (IP).

  • Develop Your Prototype With Design Thinking

    Before you can go to market, you’ll need a prototype. Prototypes allow you to test your idea, gauge initial interest and fix any glitches before entering large scale production.

  • Land Your First Sales

    Once you have a solid understanding of your target audience and lean start-up techniques, we’ll take this knowledge one step further by exploring best practices for securing sales.

  • Finance For Entrepreneurs

    All entrepreneurs need a good, practical understanding of business finance. Learn how to balance the books and keep a healthy cash flow with real-world start-up finance tools and advice.

  • Elevate Your Pitch

    Get in-depth advice and support on developing a perfect pitch. Our experts will help you develop a successful business start-up pitch, one that communicates your unique value proposition and effectively convinces business partners, investors and your audience to buy into your idea.

  • Pitch Perfect Public Playback

    Ready to go in front of investors? Test your business ideas on a panel of mentor investors and gain valuable feedback to perfect your presentation. Once you’ve polished your presentation, you’ll have the opportunity to go against your peers for the Side Hustle Accelerator award — the first public testimony for your kickass business idea.

Who is the “Side Hustles” London Programme For?

Are you unsure how to move your business idea forward? Worried it won’t work?

If you have a business idea but feel unsure about the practical next steps or how to transform your idea into a reality, then this accelerator programme is for you. We’ll help you test, refine and perfect your idea so you can go from spending a few hours every now and then on your side hustle to running a successful business.

Our accelerator programme is open to anyone who wants to run their own business, regardless of level of experience.

“This is a real and practical sprint-based process led by experienced venture-builders to help you make actual progress on your business idea, not a training to teach you theory. We do it for real”.

About Pearson College

We’re proud to partner with Pearson College London to offer this forward-thinking and innovative programme. Pearson College London is part of Pearson PLC, the world’s leading learning company. They are a multinational publishing and education company listed on the London and New York Stock Exchanges, and a constituent of the FTSE 100 index.

Pearson College is an educational institution that provides undergraduate, postgraduate, apprenticeships and short courses. All of their courses are designed to accelerate students’ careers and expand students’ horizons. Courses, including the Entrepreneurship Accelerator Programme, are held in a unique, supportive environment where everyone can reach their full potential.


“I am really happy that I attended this weekend. It feels like all the ideas I have in mind might one day become real. Since I have zero knowledge in business and entrepreneurial stuff, this course was proved to be really helpful. It opened my horizons and the ability to think in a different way. Will highly recommend it to other entrepreneurs.”

Maria Soares Cachide de Almeida

“The steps taken to generate an idea felt very useful. I was surprised to realise how an idea can come out of seemingly nowhere. Other people’s feedback of what they found useful at the end of exercises felt eye-opening to some aspects that were not evident in the beginning.”

Marian Robert

“I really liked the fact it was very much interactive and practical. The whole process helped us have better understanding of our ideas. I think every activity is well-organized and almost perfect, it was a really great weekend!!”.

Anbing Xu

“This was one of the best and most useful events I’ve attended and would definitely recommend this to everyone. It was very practical, informative and interactive – a really good kickstart for anyone thinking of becoming an entrepreneur.”

Giulio Scola

“I found the weekend very useful as it helped me tap into aspects of my idea that I never thought about by asking key questions to myself, as well as assessing its need within the market place.”

Imran Saro-Gobir

“Overall, I really enjoyed all the sessions, and this was an outstanding weekend learning experience. I can definitely say that this was one of the best courses I ever attended! Thank you so much for this amazing experience.”

Sandra Magalhães

Evening Accelerator Programme


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