Innovation Strategy #2: Lean Experimentation
While future scenarios focus on preparing for the unknown, Lean Experimentation refers to the process of repeating agile and highly-adaptable tests to systematically mitigate uncertainty as you discover new evidence which supports or disputes a hypothesis.
Thinking about the future helps you understand the key shifts and changes that will happen, as well as the changes that you would like to happen. Lean Experimentation or the ‘Lean Startup’ methodology is all about forming assumptions that you can test.
This systematic approach uses a four-step process:
- Hypothesis. What assumption about a future scenario would you like to investigate?
- Test. Use a series of lean experiments to test whether your assumptions are true.
- Measure. Collect data from your experiments to validate or disprove your assumption.
- Learn. Interpret your findings to help you make better decisions in the future.
Repeating this cyclical process helps to systematically reduce uncertainty and focus your resources into innovations most likely to bring you success. Lean Experimentation is all about using available resources to validate your strategic bets.
To develop this approach in the current circumstances, your organisation should:
- Prioritise data. Capturing data from every engagement, so every new challenge, insight and idea can feed the process and further refine your approach.
- Encourage creative collaboration. Schedule fixed-duration sessions to help refresh and encourage collaboration within your team.
- Embrace a ‘digital native’ approach. Take your organisation online and learn how to fill cultural and productivity gaps during the migration process.