Build Your Side Hustle | Online Course

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What You Will Get

Help your business idea to flourish

Make your business idea a reality with our practical process led by expert venture-builders. Use tools such as Lean Canvas to make real progress with almost zero capital investment!

Study flexibly anywhere in the world

Study anywhere, anywhen! Our recorded videos and online exercises allow you to work on your inner entrepreneur at a time that suits you.

Get taught by professional hustling experts

Learn from professionals with experience in the start-up ecosystem whilst getting useful feedback on your hustles.

Full access to our Slack Community

Join our Slack community and meet hundreds of like-minded innovators to learn new skills, build your network, exchange ideas and find collaborators.

Receive the Official Certificate

After completing the 8 modules, give your training something extra with the official Build Your Side Hustles | Course Certificate by Studio Zao and Pearson College London.

Build Your Side Hustle | Programme Modules

The “Build your Side Hustle” powered by Pearson College London and Studio Zao is an online course that provides a solid foundation for launching a new business idea with online tutorials, tools, dedicated Slack community and Q&As with venture builders, design, legal and financial experts. Optional 1:1 coaching with Studio Zao team of experts.

Eight online modules address some of the key challenges and themes involved in launching your own venture like validating your idea in the market, identifying your customers, getting traction for your idea, learn basic finance and accounting, pitch and preparing to take the big leap.

Do you have a Side Hustle and are looking to join a supportive startup ecosystem?

Join our Side Hustlers Slack Community here.

#1 - Introduction to Lean (free)

Immerse yourself in the four principles of Lean Entrepreneurship and learn how to navigate your way through the venture development journey by systematically reducing risk with a proven process. Acquaint yourself with key principles such as MVP, pivot and validated learning.
#2 - Explore Your Business Idea (free)
Define your business idea and identify your values, mission and vision. Draft your ‘Elevator Pitch’ proposition and start reducing the risk on your business idea by compiling a Lean Canvas, the business plan in one page. The first step towards decreasing the uncertainty of your business idea.
#3 - Build Your Audience

Every lean start-up has to understand and identify their target audience and customer segment. Structure your business idea by using approaches such as Customer Discovery Interviews commonly adopted by successful startups.
#4 - Protect Your Idea

If you have a killer side hustle idea, chances are the competition will want to get their hands on it. Protecting your idea requires a good understanding of the fundamentals of Intellectual Property (IP), patents, branding, etc.

#5 - Develop Your Prototype With Design Thinking

Before you can go to market, you’ll need a prototype. Use Design Thinking techniques to prepare prototypes and test your idea, gauge initial interest and fix any glitches before launching it on the market.
#6 - Land Your First Sale

Step up your game and start the relentless pursuit of evidence to validate your business idea on the market. We’ll do this by applying the scientific approach to entrepreneurship and learn how to secure sales through 13 Lean experiments.
#7 - Finance For Entrepreneurs

All entrepreneurs need a good, practical understanding of business finance. Learn how to use financial modelling, define assumptions, the importance of cash flow and runway. Keep a healthy cash flow with real-world startup finance tools and advice.
#8 - Elevate Your Pitch

Learn how to structure a compelling pitch deck able to communicate a compelling and credible story to business partners, executives, investors and your audience. We’ll go through a simple template of just 8 slides to win at your pitch deck by using all the evidence gathered so far.

Your Side Hustling Expert Hosts

Davide Turi

Founding Partner
at Studio Zao

Lean Startup Ambassadors for London, Venture Builder and Lean Entrepreneurship trainer at Wayra UK, Virgin Startup, Imperial College London, UCL, Mass Challenge, x3 times Entrepreneur (x1 exit). Previously led corporate innovation for 15 years for FTSE 100 companies.

Jamie Qiu

Managing Founding Partner at Studio Zao

Ex-Founder & Director of EY’s Startup Accelerator and Head of Open Innovation Ecosystems, Previously Managing Director of Startupbootcamp’s Fintech Accelerator, Dubai, City.AI Ambassador for London, Enterprise innovation strategist, startup advisor, venture-builder.

Marius Lobontiu

Head of Product at Bink

Marius Lobontiu has 15+ years of experience as Senior UX Designer in the startup and tech ecosystem where he led projects in requirements gathering, research, competitor analysis, information architecture, design audits, user testing, experience mapping, prototyping, workflow modelling, A/B testing.

Paul Custance

Ex PwC Chartered Accountant

Paul Custance was the Financial Director at Sony Music before founding “Lirica” an app which teaches languages through music. The app has won multiple awards (featured in Google Play’s “Best apps of 2018” and “App of the day” across multiple international Apple stores).

Jeremy Holmes

Head of Intellectual Property at IP Group plc

A highly experienced, business-aware and commercially-focused IP specialist, with a diverse background in speciality chemicals, pharmaceutical and FMCG industries, most recently in IP commercialisation in the academic/tech transfer sector.

What Our Side Hustlers Say

“The whole online course has been a wonderful experience. I acquired best practices to get a new idea to a business ready level. Thanks to all organisers!”

Rodo Orellana

“Studying full-time, and managing my own startup can be challenging, especially during these times. Therefore up-skulking and equipping myself with the necessary tools and methodologies is paramount to maintain a work-life balance and run a successful business and do my best at my studies. Studio Zao and Pearson Business School helped turn my side hustle into an accelerated business.”

Selene Bueno

“I am really happy that I attended. It feels like all the ideas I have in mind might one day become real. Since I have zero knowledge in business and entrepreneurial stuff, this course was proved to be really helpful. It opened my horizons and ability to think in a new way. Will highly recommend it to other entrepreneurs.”

Maria Soares Cachide de Almeida

“Overall, I really enjoyed all the sessions, and this was an outstanding learning experience. I can definitely say that this was one of the best courses I ever attended! Thank you so much for this amazing experience.”

Sandra Magalhães

“This was one of the best and most useful courses I’ve attended and would definitely recommend this to everyone. It was very practical, informative and interactive – a really good kickstart for anyone thinking of becoming an entrepreneur.”

Giulio Scola

“Side Hustles Programme was of great value and really fruitful for the development of my business idea. Studio Zao’s team helped me clarify my thoughts and organise my ideas to design a more structured plan for my business. Not only the meetings but also the templates and feedbacks provided by Studio Zao were all very helpful!”

Tatiana Machado

Access The Full Course

Module #1 – Introduction To Lean Entrepreneurship

Free trial below

Articles

Why Most Startup Fail

Key Principles Of Lean Entrepreneurship

The 5 Most Common Errors Startup Founders Do

Why A Business Plan Is Not The First Thing To Do When You Have A New Business Idea

Why Developing A Technical Prototype Is Not The First Thing To Do When You Have A Business Idea

Videos

The full DropBox video

The full Dollar Shave Club Video

Introduction to Lean

Immerse yourself in the four principles of Lean Entrepreneurship and learn how to navigate your way through the venture development journey by systematically reducing risk with a proven process.
Learn why you should love customer’s problems, not your idea
Defy the odds of new venture failure by learning what are the most common errors startup founders do, so that you won’t do the same.
Get the basics right

Understand how to plan the next steps of your side hustle development by learning what an MVP is, or what Pivoting from your original idea, or Validated Learning actually mean.

Module #2 – Explore Your Business Idea

Free trial below

Resources

Lean Canvas

Articles

How To Compile A Lean Canvas, The Business Plan In One Page

What Is Problem-Solution Fit, And How To Achieve It

Why Startups Fail… And How To Succeed!

Structure your Idea

Put down on paper your side hustle idea by using a precise and structured format as a way to start decreasing the uncertainty
Compile a Lean Canvas

Spend just 15 minutes to compile a Business Plan in one page, the first real step in your entrepreneurial journey. At the same time, you’ll draft your Elevator Pitch so you can start getting feedback about your idea and make sure everyone will get it right.

Access The Full Course

About Pearson College

Studio Zao are proud to partner with Pearson College London.
Pearson College London is part of Pearson PLC, the world’s leading learning company. They are a multinational publishing and education company listed on the London and New York Stock Exchanges, and a constituent of the FTSE 100 index.

Pearson College is an educational institution that provides undergraduate, postgraduate, apprenticeships and short courses. All of their courses are designed to accelerate students’ careers and expand students’ horizons. Courses, including the Entrepreneurship Accelerator Programme, are held in a unique, supportive environment where everyone can reach their full potential.