As 25% of the population is expected to spend at least 1 hour in the Metaverse by 2026, the international learning and education company Pearson aims to appreciate the value and the use cases of the Metaverse for the future of education, and help leaders to identify practical opportunities and projects.
Being a world leader in learning, Pearson aspires to always stay ahead of the curve and serve future generations of learners. During a week of intensive sessions, Pearson brought together senior leaders from a range of disciplines, including Learning, Data and HR. With using the Metaverse for education being a top priority for trend-setters in the area, Pearson wanted to understand what it is, what opportunities it could bring for future generations and what it means for the business. They asked us to run an immersive in-person session to help senior leaders achieve the following:
- Define an innovation roadmap
- Agree on branding
- Introduce new partners
- Help execs understand current innovation capabilities
- Help execs make sense of what this all means for the business
The domain of “Metaverse” is a highly complex and rather ambiguous area, so we took a two-pronged approach to ensure leaders build their contextual understanding while generating actionable insights:
- Experiencing the use-cases of real products available today
- Guiding strategic discussions around shifts in the customer and the propositions they’ll need
25+ leaders from UK and US joined an engaging and interactive strategy session held at Epic Games Innovation Lab in London to explore how to employ the Metaverse for education.
A number of key strategic themes emerged from the session, ranging from ethics to bias in content creation. The company Steerco is now agreeing on a point of view for the company.
Moreover, 4 practical and immediately implemented project ideas have been identified. Pearson is now implementing them alongside each partner.