Organisations Embracing a Culture of Innovation and Creativity
The best way to embrace a culture of innovation is to learn from those who do it well. While there’s no clear-cut recipe for success, the key to success is establishing a core set of design principles that permeate through your entire business.
Here are some of our favourite examples of businesses who have owned their design principles and embraced creativity to take brave steps into the unknown:
A/B Testing by Netflix
Netflix has a dedicated team of over 300 employees who specialise in creating personalised customer experiences. The media giant relies on experimentation to collect customer data and learns from A/B testing to make iterative technical innovations.
Virtual Experimentation by P&G
P&G’s innovative take on customer research means they can generate new product ideas 10,000 times faster than they could ten years ago. Virtual store environments are used to track customer interactions, helping P&G optimise the way they market their products.
Micro-Experiments by Google
While every results page on Google may appear to look the same, the tech giant runs anywhere from 50 to 200 experiments on their sites across the world. Tiny adjustments to formatting and visual display help to fine-tune Google’s results page for maximum impact and enhance the user experience (UX).