The IMPACT Framework To Deliver Innovation Projects Within Large Organisations
The IMPACT Framework consists of six stages:
- I – INVESTIGATE key challenges and stakeholders
- M – (get a) MENTOR(S) who supports you at a senior level and helps you define a compelling proposition
- P – PITCH your idea to execs and peers, and show that you are not alone
- A – ASSESS whether your proposition is able to deliver value by executing experiments to secure quick wins
- C – (prepare a) CASE STUDY to sustain momentum and help you secure the resources you need to continue on your roadmap
- T – TAKE-OFF with the resources you have now secured to scale up your idea and institutionalise the change
Let’s review together each step, one by one, to learn more about it.
Investigate key challenges and stakeholders
Who to focus on: Peers
Outcome: You are able to explain why your idea matters, and you have verified that it matters to others as well
WHY YOUR IDEA MATTERS?
Any idea is great in the mind of its inventor. However, the way it is communicated and sold makes the difference between a hallucination and a great vision.
At first, try to ask yourself a few questions to focus your idea better.
Compiling a Lean Canvas might be a useful tool at this stage to clarify your thoughts. It takes five minutes and the simple act of compiling it will help decrease the uncertainty of the idea already.
The main area of the Lean Canvas where we encourage our clients to focus during the ideation stage is the “key metrics”. Inside an organisation, figures always tell a story much better than 100 words.
Personal goals at every level – up to key execs, are often expressed with specific figures. Certain organisations take this to the limit by asking each employee to focus on a single metric optimisation – or growth, as a north star to enable agile decision making.
- So with your idea, what is the key metric you are going to have an impact on?
- Is that conversion rate, sales, costs, retention, acquisition costs?
- Why are you going to have an impact on that metric with your idea?
- And specifically, how are you going to do that?
Once you are able to answer the four questions above, it’s time to progress to the next part.
WHO ELSE MIGHT BE IMPACTED (POSITIVELY OR NEGATIVELY)?
As you work within an organisation, you are not alone.
Mapping the environment from the very early stage of your innovation journey will help you decide the best way forward.
Look around you. Is a stakeholder going to benefit from your idea? Is it going to help them achieve their personal goals? Or is your idea going to impact negatively on their performance?
Map the environment around you, and identify risks and opportunities to avoid pitfalls.
START INITIAL RESEARCH
Now that you know why your idea matters, and you have some assumptions about who might be impacted either negatively or positively, it’s time to test the waters informally and make some initial research.
Go and grab coffees with your colleagues, invite them to a quick sync up or perhaps ask them to stay on a video call for a couple of additional minutes if they can.
- Do they have the same problem you want to solve as per your Lean Canvas?
- Do they agree that the metric you want to impact really matters to them and to the organisation?
- How did they try to impact on it before? What has worked and what not?
Checking our articles about customer discovery interviews might be of help at this stage.
Also, check existing data or secondary sources (e.g. industry reports) and cross-reference them with what you have learnt during your meetings. See if you can get as much evidence as possible.
PREPARE A FIRST PITCH DECK
Use the Lean Canvas and the insights collected to put together a compelling pitch deck, perhaps following these steps.
A proper deck might not be needed yet, but the act of compiling it will certainly refine your storytelling.