Innovator Experience Design™️

Generating Consistent and Repeatable Returns on Innovation Investment

Applying a Human-centred Lens to Innovation

When addressing Innovation inefficiency (not to be confused with ‘failure’, which is to be welcomed and learned from) many organisations, practitioners and entrepreneurs focus on the funnel of ideas, and look to optimise the process to take ideas and propositions through stages of validation, launch and investment.

But this is only half of the picture.

It’s time to put the People who conduct Innovation at the heart of your activity. 

Much like the improvements in outcomes that have been seen through the application of customer experience (CX), user experience (UX) and employee experience (EX), the same can be realised for innovation.

Innovator Experience (IX) involves applying a persona-led, human- centric approach to the Innovation Pathway.

Organisations that are able to see Innovation through the eyes of those who innovate — or enable innovation to happen — can access new perspectives on barriers to success and causes of inefficiencies.

IX shifts the perspective to the real heroes of innovation, and dedicates itself to smoothing the journey and removing blockers to conducting innovation, thereby smoothing the pathway to making ideas happen.

Applying a Human-centred Lens to Innovation

When addressing Innovation inefficiency (not to be confused with ‘failure’, which is to be welcomed and learned from) many organisations, practitioners and entrepreneurs focus on the funnel of ideas, and look to optimise the process to take ideas and propositions through stages of validation, launch and investment.

But this is only half of the picture.

It’s time to put the People who conduct Innovation at the heart of your activity. 

Much like the improvements in outcomes that have been seen through the application of customer experience (CX), user experience (UX) and employee experience (EX), the same can be realised for innovation.

Innovator Experience (IX) involves applying a persona-led, human- centric approach to the Innovation Pathway.

Organisations that are able to see Innovation through the eyes of those who innovate — or enable innovation to happen — can access new perspectives on barriers to success and causes of inefficiencies.

IX shifts the perspective to the real heroes of innovation, and dedicates itself to smoothing the journey and removing blockers to conducting innovation, thereby smoothing the pathway to making ideas happen.

What You Will Find

Innovator Experience Design
Innovator Experience Design

Key Insights

Types of Innovation Talent

Intrapreneurs can be found throughout organisations, regardless of departments, responsibilities or seniorities. Learn how to consider the touchpoints of three different types of innovation talent in your organisation, so you can generate impactful and sustainable outcomes.

A Human-Centred Approach

Learn how to focus your efforts on the ‘real’ blockers, the ‘moments that matter’ to someone when they are going through your Innovation Pathway.

The Reality of Innovation ROI

Learn why investment doesn’t deliver consistent, repeatable returns. Why it can be wasteful and inefficient, and ultimately, why it isn’t productive.

Innovator Experience Design™

Find out how you can apply an Innovator Experience (IX) layer to improve the productivity and ROI of your Innovation.

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